As a Social Media Content & Affiliate Lead, you will play a pivotal role in shaping and executing our livestreaming and affiliate marketing strategies. Your primary responsibility will be to source and manage livestream talent, oversee end-to-end livestream management, and drive affiliate marketing initiatives. Your creative prowess and strategic mindset will contribute to enhancing brand awareness, engagement, and revenue.

Key Responsibilities:

• Livestream Talent Pool:
• Source and curate a diverse talent pool for livestreaming, ensuring alignment with the brand's values and objectives
• Build and maintain relationships with livestreaming influencers and content creators.
• Livestream Management:
• Oversee the end-to-end management of livestream sessions on various platforms, including TikTok, Shopee, Lazada, etc.
• Develop and execute strategies to enhance Livestream Gross Merchandise Value (GMV) and overall viewer engagement.
• Collaborate with cross-functional teams to align livestream content with marketing and sales initiatives.
• Affiliate Marketing Management:
• Lead and execute affiliate marketing programs to drive customer acquisition and sales.
• Manage relationships with affiliate partners, negotiate deals, and optimize performance.
• Analyze affiliate marketing data to refine strategies and maximize ROI.
• Adhoc Requests - Become Host:
• Be ready to step in as a host for ad-hoc livestream sessions when required .
• Ensure a seamless transition into the role of the host, maintaining engagement and driving results.
• Documentation & Administrative:
• Create and maintain documentation for livestream and affiliate marketing processes.
• Handle administrative tasks related to talent contracts, affiliate agreements, and performance tracking.
• Presentation to Clients:
• Prepare and deliver presentations to clients, showcasing the performance and impact of content and affiliate marketing efforts.
• Provide insights and recommendations for continuous improvement.

• Livestreaming and Affiliate Marketing Experience:
• Prior experience in sourcing and managing livestream talent.
• Proven track record in end-to-end livestream management and affiliate marketing.
• Communication and Presentation Skills
• Excellent communication and interpersonal skills.
• Ability to present effectively to both internal teams and external clients.
• Creativity and Innovation: Strong creative mindset and innovative approach to content creation and marketing.
• Industry Knowledge: Stay updated on industry trends, emerging features of social media platforms, and affiliate marketing best practices.
• Adaptability: Ability to adapt to a fast-paced and evolving environment.
• Equipment and Technology: Familiarity with livestreaming equipment and technology.